An emergent world culture has established itself on the shores of a virtual world. VWK applies ethnographic methodology and semiotic analysis to the virtual world of Second Life and other "grids" in order to understand not only how this new sphere of interaction works but how it "means." The creation of channels for the expression of meaning and identity are essential to the process of successful development of cultural entities be they personal or corporate identities.
The regular Jane or Joe Businessperson can implode from attempting to assimilate all the information that is to be had from the new "world" that individuals, businesses, and non-profit groups populate the the metaverse. There is little that is mapped in a traditional sense, and this new world recreates itself at a rate that can stymie the best graphics artist or programmer. VKG doesn't seek to build your island, although we can help you arrange that. Neither do we monitor its operation once built, but we can help you set up the process. We work with you to help you understand the frontier into which you are about to journey. Are you having difficulty "getting" the concept of the metaverse? Is your target market also new to Second Life. We help you determine how SL can benefit you as well as what you can offter to SL or other open grid virtual worlds. Our goal is to advise you, address concerns, and stimulate creativity through the development of ideas and approaches that enhance your business by taking full advantage of the emergent properties of the virtual world.
We combine the gracious and discreet assistance of the best concierge with an ethnographer's eye for the novel, the semioticians understanding of meaning, and the business demographer's keen nose for unexploited niches and significant trends.
